Talk to Mums
Everyday mums are powerful allies for brands. Talk to Mums are a specialist peer to peer word of mouth marketing company targeting the niche market of mothers. Their network of over 5 million women makes them one of the largest product sampling and influencer marketing companies in the UK.
The Talk to Mums project had a two pronged approach; Modernise and develop the existing site, adding dedicated sections to encourage networking amongst mums and boost the number of mum sign-ups, and develop a seperate brands-only section of the site, allowing direct targeting of brands.
Design & Development
Opacity built on top of Talk to Mums’ existing website. Where needed code was optimised, loading times reduced and pages were optimised for the search engines. This was followed a a bespoke set of designs for various landing pages.
The entire site was integrated with the Active Campaign API to track site actions, easily add tags to potential customers and store the growing network of users in an organised, efficient and intelligent manner.
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Working with Talk to Mums’ existing brand, Opacity honed the colour scheme and create a brand guideline pack to help aid the production of other advertising, prints and stationary.