The Pod is the perfect solution for leisure time accommodation, being more robust, comfortable and secure than a tent and more flexible and ‘earthy’ than a caravan. First introduced in 2007, the Pod has continued to be developed to provide affordable living, work and leisure space and has now evolved to be a market leading product.
Opacity branded the company from scratch, providing a logo, business cards, and a complete website with marketing materials. The site benefits from great search engine placements due to careful and organic SEO planning during the build.
Design & Development
As Pods really signify getting back to nature, we wanted to create an earthy yet modern site for a product that is completely adaptable. It was important that the site showcased essential information such as dimensions and head room in a clear way, whilst also giving users the ability to quickly compare pre-built Pods.
Visual elements have been created by using a combination of 3D modelling and photography to display the interiors, attracting a huge range of interest from new market sectors such as temporary accommodation, special needs schools, respite care homes and charities large and small right across the UK.
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Opacity produced a logo that encompasses a natural green with subtle tones of yellow, really embracing Pod Life’s organic background. Combined with modern greys, their logo establishes their core brand message concisely whilst appealing to their diverse target market.