Heathfield Country Show
Heathfield Show is a long-established country show which takes place in East Sussex every May and showcases animals, agricultural education, demonstrations and a farmers market.
Heathfield Show approached Opacity with a view to making their site fit modern day expectations and encouraging people to visit their ever expanding day.
We delivered a completely new digital experience which is user focussed, built around its consumers and ensures Heathfield Show can better manage their online activity whilst appealing to country based ideals.
Design & Development
It was essential that the website interface had a family friendly, country theme to reflect the atmosphere of the hugely popular day. We delivered this through a completely new and bespoke website theme which is simple, visual and entertaining, thus increasing the popularity of the show and reflecting their successes to date.
Users now benefit from a full membership system which enables them to log in, purchase memberships and tickets as well as entering their animals into various competitions. Before Opacity’s website design and development, Heathfield Show could only accept basic online form and postal applications. We developed a payment system working with Barclays EPDQ meaning all activity can be paid for securely online, driving traffic to the site and saving the environment one application at a time!
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