The rise in social media detoxes (and what this means for marketers)

Around certain corners of the Internet recently you might’ve noticed a new trend for taking digital detoxes – specifically social media ones. Social media detoxes have become popular thanks, in part, to the celebs who are logging off. Meghan Markle is one high profile star who was reportedly happy to hand over her social media…


Rebuilding your website: 7 steps and tips to maintain SEO

Every marketing campaign begins with a good company website. It needs to offer a good first impression. Therefore, every business should audit and rebuild their websites every year or so, to keep it looking fresh, on target and up-to-date with best practice. A good website redesign is more than just switching up the look and…


The future of SEO: voice SEO

In this two-part series discussing the two newest forms of SEO, we’ve already looked at the rise of visual SEO. Now, we’re discussing voice SEO, which in some ways is more advanced than visual SEO thanks to the increasing use of voice-based assistants like Siri and devices like the Amazon Echo. In fact, just last…


The future of SEO: Visual SEO

It seems that just as soon as you’ve got your head around search engine optimisation (SEO) for desktops and mobiles, there’s another curveball. To stay ahead of recent advances in technology, brands need to optimise for visual and voice SEO as well. In this two-part series, we’re going to explain these two new forms of…


Instagram’s IGTV and what this means for video

In case you haven’t heard, Instagram is rolling out a new long-form video platform with standalone app, called IGTV. The move is designed to attract more people to the Instagram platform itself, and to pull users away from YouTube. Video time limits will also increase from one minute to ten minutes, on average. Some accounts…


How to use customers as brand influencers

Influencers are all the rage nowadays. Some influencers can command astronomical fees for a post. Numbers range from a few hundred, to tens and hundreds of thousands. That puts them out of many businesses’ price range. But the principles behind influencer marketing can still be used, that is, providing potential customers with more authentic inspiration…


Get your website ready for GDPR

The countdown for GDPR enforcement is on, with mere days before the Regulation comes into effect – with a whopping €20 million (or 4% of global revenue fine) awaiting any business that infringes it. There’s a lot that can go wrong under GDPR, from not getting consent or failing to secure data. One major weak…


5 Types of video that every business needs

They say that a picture paints a thousand words, in that case, well, a video paints a million. Video is fast-growing in popularity, with 80% of all internet traffic expected to be video by 2020. Its use as a marketing tool is also growing, with over 70% of marketers planning to up their video content….


What’s a call-to-action? (and why you need them!)

When building an online presence, many businesses focus on making stunning websites, engaging social media, and eye-catching digital ads. All of this is important. But, without a clear call-to-action, those efforts are wasted.  What is a call-to-action? A call-to-action (also known as a CTA) is a button, image, or piece of text that directs a…


Common web design mistakes you should avoid

Every business owner worth their salt knows that a website is a must in today’s hyper-connected society. However, having a website and having a good website are two very different things. And it all starts with your web design and development. So here’s some handy tips on common web design pitfalls that you should avoid…


Branding 101: a business leader’s guide to effective branding

Branding is defined as a process for differentiating a business’ service or products from others in the market. It’s important for all businesses, from the largest global company to a local sole trader. Get your branding right and you’ll be able to attract and retain loyal customers. But many business owners don’t know where to…


Facebook’s algorithm change – what to do now

It’s official, Facebook is once again changing its algorithm. The news made social media managers break a sweat all over the world, especially since the algorithm change specifically seemed to target advertisers and business pages. In a nutshell, the Facebook algorithm change was put in place because of rising concerns about the relevance and saturation…


How to prepare for Google’s mobile-first rollout

It looks like the time is finally upon us, Google is set to roll out its mobile-first index this year. What this means is that Google will have a dedicated index just for mobile web pages, and it will be its primary one. This basically means that mobile web pages will be given priority over…


Give your website a health check in 2018

It’s the New Year, and therefore no better time to review your website! Giving your website a regular health check means that you can keep it up to date with industry standards. It also allows you to improve your website’s SEO and keep it ranking high in search results. Lastly, it makes sure that your…


Why should you invest in a bespoke website?

When you order something bespoke, that means that it’s made just for you. For some people, it may seem a little frivolous to invest in something bespoke when you can simply buy off-the-rail. However, when looking to build an online presence for your business, a bespoke website can really pay off. A website is an…


How we prevent a Black Friday website meltdown

Black Friday, an American import to UK shores that can whip shoppers into a frenzy and strike fear into the hearts of business owners in equal measure. Why? Because Black Friday (and the associated Cyber Monday) offers shoppers some bargain bucket prices. Black Friday’s name is said to originate from a time when American businesses…


What does Twitter’s 280 character limit mean for businesses?

There’s been a seismic change in the social media world, but if you’re not already a Tweeter then you probably wouldn’t have noticed it. For regular Tweeters, you might have noticed that you’ve suddenly got more characters to express yourself with. It hasn’t come as a huge shock to those in the industry. There have…


Why every business should build a good brand

When you think about branding, what springs to mind? Is it the flashy logos of global corporations, the marketing slogans of other large businesses, the specific colour schemes of Coca Cola, easyJet and Starbucks or the fact that the McDonalds arches are now more recognisable than the cross? Whatever your views on branding, you can’t…


Why good web copy matters

They say that a picture paints a thousand words, but that doesn’t necessarily mean that the words on your webpage don’t matter. When designing your website, it can be tempting to consider only the images, graphics and videos that are displayed on your site. However, without decent wording explaining exactly what your business does and…


What type of video is right for you?

Short form, long form, Facebook Live, Instagram Stories, Youtube, VR… videos have come a long way from the plastic VHS tapes we used to shove in a video player. With so many formats now available to us, it’s easy to feel overwhelmed when considering what type of video production is best for your business –…


Why your website should be responsive

If you look around you on any busy high street, chances are you’re going to see people poring over their smartphones and tablets, their eyes lit up by the blue-screened hue of whatever responsive website they are currently browsing. Two thirds of the global population now own a mobile, and over half of those mobile…